Every story needs its next chapter.

Theoria provides the inspiration, acceleration and innovation to help you create the most memorable experience in cultural learning.

Theoria utilizes our comprehensive understanding and collective experience of cultural organizations to deliver a knowledgeable perspective, insightful analysis and an actionable plan for creating measurable results. Through a collaborative process, we help organizations understand their purpose and define their goals; next, we identify innovative solutions and strategies to design an exciting new future.

From the small to the tall, Theoria engages and invests intelligently in each project.  We love to learn and teach, coach and play, and understand the importance of strong relationships with our clients.

Nadine was an invaluable asset to our organization. She managed multiple integrated marketing campaigns for some of the ROM’s most iconic exhibitions and is an adept project manager, able to juggle multiple time-sensitive projects with confidence and ease. Nadine is also a strategic thinker, always ensuring that marketing plans are tied to business objectives.

 Tracy Ruddell, A.V.P., Marketing, Royal Ontario Museum

Julian consistently demonstrated his creative and innovative approach to design and delivery of education and public programs. I recall particularly his energy, enthusiasm and effectiveness.

Meg Beckel, CEO, Canadian Museum of Nature